Odai Rajeh

THE NUMBERS

Real data. API-synced.
Not a screenshot.

Every figure on this page is pulled automatically from the Instagram, TikTok and YouTube APIs and combined per piece of content. No rounding up, no vanity math.

4,278,919 combined views — 7 published pieces since 23 Jun 2026

7.47MFacebook views — last 12 months, 96% new audience

4 yearsof cumulative watch time on Facebook alone — 731K viewers passed the one-minute mark

133Kmedian views per piece

94–99%of hit-piece reach is new audience — non-followers

18–34core audience — 70–78% of reach on hits

Facebook 56,982 odai.rajeh Instagram 47,192 @odairajeh TikTok 41,300 @odairajeh Snapchat 16,500 @odairajeh YouTube 1,500 @odairajeh

110K likes · 24K shares · 15.3K saves across the same period, plus 160K engagements on Facebook over 12 months. IG/TikTok/YouTube metrics sync automatically from the platform APIs; Facebook figures from Meta insights, Snapchat & YouTube counts updated manually — 5 Aug 2026.

THE FORMATS

Virality here is engineered,
not lucky.

A 9-format catalog runs on a monthly loop: every idea is scored before shooting, every result is measured after publishing, and the learnings recalibrate the next batch. These are the current franchises:

01

THE FRANCHISE

Rating — تقييم

Tier-list reactions that ride list-completion tension. The top 3 pieces on the account are all Rating episodes.

3.99M views across 3 episodes

02

THE SAVE MAGNET

Yes/No — صحي ولا كلام فاضي

Rapid binary verdicts on products and gym practices. Reference-value content people save and come back to — ideal for product placement.

1.9K saves on a single episode

03

THE CONVERSATION

Talking Heads

Direct-to-camera takes on the questions the audience argues about. Controversy, engineered safely for brands.

133K views — latest piece

CASE STUDY — ORGANIC FLAGSHIP

"تقييم أعذار النادي" — Rating Ep.1

01

The setup

Every excuse people use to skip the gym, rated live on a tier list. One idea, one sitting, no ads — published 23 June 2026 to an account with ~40K followers.

02

Why it worked

List-completion tension holds viewers to the end — average watch time ran 58 seconds on a 1:43 video, far above platform norms. The algorithm answered: 99.4% of reach came from people who had never seen the account, and 10.6K of them saved the video.

03

What a brand gets

This is the format and the engine available for integrations — same structure, same measurement, your product woven into the list.

Watch on Instagram Watch on TikTok

3.6Mviews

1.09Maccounts reached — IG

99.4%reach beyond existing followers

2,111new followers from this post

THE OPERATOR

Not just a creator.

Ten-plus years in marketing and business before the camera ever turned on. Founder of MMT, a full-stack marketing agency in Jeddah, and of 1% Community — training programs, coaching, and international fitness retreats (seven organized to date).

The content engine behind these numbers — idea scoring, publishing cadence, API measurement, monthly recalibration — was built in-house. Brands that partner here get a creator who runs on the same infrastructure an agency would charge for.